myRenault App additions a timeline of past personal trips and it is connected to the vehicle to offer better information.

Task

• Research and concepts

• Prototyping

• User Testing

• Personas and Scenarios

• Customer Journey

• Brainstorming

Tools

• Sketch

• llustrator

• Confluence and Jira

• Principle

• Invision / DSM

Design Process

I’ve used the following steps as part of the process for this project.

The problem

Users don’t find the app very useful. The reviews agree that it has “a very limited usage” and it has a very low number of downloads compared to the competitors.

Findings

Users are frustrated with the last update. Not only does the app not work properly, but also it doesn’t offer them more useful features. Users want a functional and beneficial app for themselves and their vehicles.

Solution

What could we add to the app to give it a richer purpose? A new module that gathers information on all trips. It should help to create reports of these trips for business and/or private purposes.

Persona

Ian is a 31 year old professional. He has a long commute to work, but not only that, but he also has to do client visits. Thankfully, he has a vehicle that belongs to the company fleet. He is also allowed to take the vehicle during the weekends. Unfortunately, Mike is not the most organized individual, but he must keep track of all his trips. Usually, he will have to record the mileage and odometer, as well as saving the gas receipts. He will need these to submit reports at his office to cover the expenses. He wishes there was a way to keep the process simple so he can concentrate on business, or simply enjoy his free time.

Benefits for the user

A functional app that helps them sync with their vehicle and their needs. Users would gain time as the app helps them with tedious tasks.

• Better usability, functionality, and features

• Faster data recording

• Keeping track of their vehicle and its usage

• Stay up-to-date with their vehicle

Benefits for Renault

The app will have a service incentive approach. This will aim to breach the gap between owners and dealers.

• More downloads

• Better app usability

• Better data from the owner/vehicle

• Frequent contact with the user

• More frequently dealer visits
  

Brainstorming

The app doesn’t have to end with a report. Further ideas include:

• NFC - Being able to receive input faster within the app. This will lead to having fewer fields to fill out, thus simplifying the journey which will improve usability and playfulness.

• The ability to sync the app with a company’s internal system to gain faster submission processes.

• The use of information to keep track of the usage of the car(s) and remind the user of future maintenance.

• Motivate companies that have a Renault fleet to save money when it comes to the car's usage.

Rapid Prototyping

By using post-its and quick dribbles, I was able to create low-fidelity prototypes. These were tested with colleagues and designers.

Wireframes

Once I found the best solution, I created wireframes. I continued testing with designers to make sure everything was connected, flowed easily, and was simple for the user.

Design

The design was elevated from what the previous app offered. Fonts, colours, and grids remained the same. Spacings evolved to add more breathing room. The icons were refreshed to have a more up-to-date look.

Takeaway

Designing with a low (non-existing) budget: Since this project was a way for the agency to be proactive, there was no funding for this project. I learned to conduct user research and usability tests without any fancy tools.

Back to Top