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Rewe

Overview

Er weiß was du denkst. Rewe held a promotion with Thorsten Havener; a master of body language, the art of influence and illusion, and one of the best entertainers in Germany. The goal was to bring the experiences that some REWE customers went through and share it online. Rewe wanted for everyone to experience his craft, and surprise others with a Havener’s ‘magic’ tricks.


Approach

The project entailed me to collaborate with concepts, UI and lead the Art Direction. By working within a group with a UX conceptor, content writer and developers, we arrived to the idea of the microsite.

 

 

Tools

Photoshop
Illustrator
After Effects
PremierPro

Agency

Parasol Island

Role

Interface Designer

Tasks

UI Design
Research
Concepts
Art Direction

 
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Animations

Animations served an important role as they allowed to bring the playfulness of the concept to life. There was a high level of collaboration between dev and design to realise the concept to the fullest potential.

 
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