Er weiß was du denkst. Rewe held a promotion with Thorsten Havener; a master of body language, the art of influence and illusion, and one of the best entertainers in Germany. The goal was to bring the experiences that some REWE customers went through and share it online. Rewe wanted for everyone to experience his craft, and surprise others with a Havener’s ‘magic’ tricks.
The project entailed me to collaborate with concepts, UI and lead the Art Direction. By working within a group with a UX conceptor, content writer and developers, we arrived to the idea of the microsite.
Animations served an important role as they allowed to bring the playfulness of the concept to life. There was a high level of collaboration between dev and design to realise the concept to the fullest potential.