myRenault App additions a timeline of past personal trips and it is connected to the vehicle to offer better information.
Saatchi & Saatchi
Digital Art Director
Pen and Paper
Personas and Scenarios
Users don’t find the app too useful. The reviews agree that it has “a very limited usage” and it has a very low number of downloads compared to the competitors.
Users are frustrated with the lasted update. Not only does the app not work properly, but also it doesn’t offer them more useful features. They want something that is functional and will be a benefit for them and their vehicle.
What could we add to the app to give it a richer purpose? A new section that gathers information of all trips and helps to create reports of these for business and/or private purposes.
User and costumer journey
Ian is a 31 year old professional. He has a long commute to work, but not only that, he also has to do client visits. Thankfully he has a vehicle, that belongs to the company fleet. He also is allowed to take the vehicle during the weekends. Unfortunately, Mike is not the most organized individual, but he must keep track of all his trips. Usually he will have to record the milage, odometer, save gas receipts, and later on submit reports at his office to cover expenses. He wishes there was a way to keep things simple so he can concentrate on business, or simply enjoy his free time.
Benefits for the user
A functional app that helps them sync with their vehicle and their needs. Users would gain time as the app helps them with tedious tasks.
• Better usability, functionality and features
• Faster data recording
• Keeping track of their vehicle and it’s usage
• Up-to-date with the vehicle
Benefits for Renault
The app will have a service incentive approach, where the owners and the dealers get to come closer together.
• More downloads
• Better app usability
• Better data from the owner / vehicle
• Frequent contact with the user
• More frequent dealer visits
The app doesn’t have to end with just a report, further ideas include:
• NFC - Being able to faster receive input within the app and having less fields to fill up when using it, thus simplifying it and allowing for it to be more user friendly and playful.
• The ability of syncing the app with a company’s internal system in order to gain faster submission processes.
• The use of information in order to keep track of the usage of the car(s) and remind them of future maintenance.
• Facilitate companies that have a Renault fleet to save money when it comes to the cars usage.
By using post-its and quick dribbles, I was able to quickly create low-fidelity prototypes to test with colleagues and designers.
Once I found the best solution, I created wireframes. I continued testing with designers to make sure everything was connected, flowed easily and was simple for the user.
The design was elevated from what the current app offers. Fonts, colours, grids remained the same, but added more breathing room and cleaned the icons to have a more up-to-date look.
Designing with a low (none-existing) budget: Since this project was a way for the agency to be proactive, there was no funding for this project.I learned to conduct user research and usability tests without any fancy tools.