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Jeep

 

Overview

Jeep and Redbull join forces for a series of adventurous sport events. Jeep needed a digital calendar that would work for both brands in order to announce and showcase what happened at each of the events. The request consisted of 2 different event calendars, e-mails, newsletters, test-drive sub-sites and a series of Facebook posts to promote Jeep and the events. These got carried out through the e-mails, newsletters and social media.

 

Agency

Parasol Island

Role

Interface Designer

Tasks

Interface Design
Wireframes
Art Direction
Social Media Content

Tools

Photoshop
Illustrator

 
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Tasks

The request consisted of 2 different event calendars, e-mails, newsletters, test-drive sub-sites and a series of Facebook posts to promote Jeep and the events. I created the wireframes for the site as well the design direction of it. These got carried out through the e-mails, newsletters, and social media.


 
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Target

Adrenaline junkies, people who love the outdoors, and most definitely Jeep fans. This event aimed to attracted people who sought new challenges, sports and adventure.

 
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Event Calendar

The user was able to access a calendar page where they could find all the details of the upcoming events, including locations, and view as well past events.

 
 

Social Media

It played a huge role as a lot of the communication for the events was done through Facebook. Whether it was announcing upcoming events, or releasing pictures taken during past events, everything was shared through this site.

 

Takeaway

This project reminded me about organisation, and good planing to have deliverables done smoothly. Not only was it about organisation, but also about coming up with visual solutions that would be on brand, yet still refreshing.