The line Naturgut by Penny to be promoted. In order to promote this line of products, we presented Penny with a dynamic game. Users played this on Facebook. The concept of the game was for the users to pull the vegetables out of the garden. If the user pulled the Golden Vegetable, they could instantly win a prize.
The project entailed me to collaborate with concepts, UI and lead the Art Direction. By working within a group with a UX conceptor, content writer and developers, we arrived to the idea of the game.
For this game, the visual concept was to have a real and fresh looking vegetable garden. To achieve this, we got produce at Penny and took pictures of the actual vegetables and soil. The vegetables were later on sprayed painted gold too.
Animations served an important role as they allowed to bring the playfulness of the concept to life. There was a high level of collaboration between dev and design to realise the concept to the fullest potential. Details such as the arrows moving, how elements appear upon scroll, and transitions were looked at to add movement to the site.