Portfolio

About

My full name is
Florencia Maria Rodriguez Dias,
and like my name, I like to add drama to my work.

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Background

I’m Flo and I come from Toronto, ON Canada. In 2012, I graduated from OCAD University achieving a Bachelors Degree in Design. I have specialised in UI Design and Art Direction with a strong interest in UX Design; I always think about the end user and how their experience comes first. I have built design systems, created advertising campaigns, developed promotional work, and worked on concepts all the way to execution. I have also focused part of my work on social media interaction. I have done so in order to create sustained customer engagement and build lasting relationships between the brands and their respective audiences. I have been in Germany since 2014 and I currently find myself in Berlin.

 
 

Employment

I’ve been working in the design and advertising industry for the last 8 years, doing freelance work and working full time for various agencies. In these last few years I’ve had the chance to experience German clients, worked for the European market, and most recently for an international client. In Canada, I worked for nation-wide brands, which now allows me to have a different perspective when working. Please refer to my resume or Linkedin to see more.

 

Education

OCAD University
2008 - 2012
Bachelor of Design

Silverthorn Collegiate Institute
2005-2008
Highschool

Friedrich Schiller School
2005-2007
German School

Languages

English - Fluent (Native)
Spanish - Fluent (Native)
German - Advanced
French - Basic

Software

Sketch
Photoshop
Illustrator
InDesign
Premier Pro
After Effects
Principle
Omnigraffle

 
 

Awards

Nagel in Silber - ADC 2018
„Digital Derby“ - Deutsche Telekom

 
 

Germany

Interone
Saatchi & Saatchi
Wunderman Germany
Parasol Island

Canada

Olson
Blast Radius
Wunderman
Mirum
Holt Renfrew
Klick Health
Trevor//Peter Communications Ltd.
BlueAnt Media
We Are Tonic
TrojanOne
Blueband Digital

Automotive

BMW
Renault
Dacia
Mazda
Jeep
Fiat
Alfa
Romeo
Abarth
Nissan

Banking

BMW Bank
Bank of Montreal (BMO)

Healthcare

Cystic Fibrosis Canada
Princes Margaret Hospital
Barmer GEK

Home Solutions

Vaillant
Saunier Douval

Fitness

Nike+
CFL
Goodlife Fitness

Food and Retail

Jacobs
Rewe
Penny
Toom
NOS Energy Drink
Dairy Farmers of Canada
Home Depot
Mattel
Walmart
Arla
Astro Original
Astro Zer0%
Astro KIK
La Creme Cow
Cheestrings
Yellow Tail

Tech

Deutsche Telekom
Telus
B&O Play
Microsoft
Cottage Life
Bite TV Channel

 
 
 
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This is me, but now I am curious about you.